COLATERAL

Take control of your in-store marketing.

Manage your marketing in every store with Colateral. Map stores worldwide, execute targeted in-store marketing campaigns, and easily communicate with store teams. Unlock store data to drive retail marketing performance and unlock revenues.

Trusted by global retailers & brands
Digitalise your
retail marketing

Shred the spreadsheets and eradicate the emails. Colateral unlocks store data and equips your teams with the tools to maximize marketing performance.

Accurate

Always accurate & up to date store profiles.

Targeted

Reach key demographics with targeted messaging.

Visibility

Full visibility of campaigns in every location.
End-to-end campaign
management.
Colateral is your platform for in-store marketing.
From planning and building campaigns to managing creative, executing in-store, and analyzing performance.
Eradicate inefficiencies in every store.

Colateral empowers your teams to increase retail marketing effectiveness.

80%

Reduction in time to plan and manage campaigns.

60%

Reduction in wasted marketing materials.

100%

Display compliance in every location.

Digitalise your retail marketing

Shred the spreadsheets and eradicate the emails. Colateral unlocks store data and equips your teams with the tools to maximize marketing performance.

A window into location marketing

Gain full visibility of locations, including layouts, attributes, and customer demographics.

Location
Management

Reach customers with the right messaging

Unlock insights across your marketing to reach customers with impactful messaging that drives revenues.

Campaign
Management

Empower your creatives

Align marketing and creative teams to streamline design workflows and localize marketing at scale.

Creative
Management

Eradicate waste with full traceability

Reduce overs, track budgets and manage stock levels from production to execution.
Stock
Management

Reach your ideal customer. In every location.

Unlock the power of digital marketing in your stores.

Target with Segmentation.

Group stores with similar attributes and target buyers with campaigns.

Localization on a global scale.

Create on-brand templates and let marketers or stores localize content for each location.

Analyse & improve performance.

Measure campaign performance against POS data and make improvements to improve performance.

Grow your in-store retail media revenues.

Unlock the power of digital marketing in your stores.

Why global retailers trust Colateral.

When you win, we win. That’s why we’re dedicated to ensuring your business thrives with Colateral. Here are just a few ways we do that.

Dedicated, local account management & support.

We partner with local experts near you to support and guide you to unlock marketing performance.

Go live in days.

Changing your process is complex. But we make it simple by helping to bring your data into Colateral in a matter of days.

Your business operations are safe.

We’re proud to have a 99% uptime rate over the last 6 years. Colateral’s always available when you need it most.